Allergan, the maker of Latisse
and the Make-A-Wish Foundation have partnered with the goal of raising $500,000 with the help of Mad Men actress Christina Hendricks, according to a joint statement
. As a bonus, some donors may be eligible for a Latisse discount.
With the full amount raised, the partners hope to grant a wish in every Make-A-Wish chapter in the US. Consumers are encouraged to make donations of at least $20 through the campaign’s website
. Through the end of November, Latisse will double all donations up to $250,000.
Christina Hendricks has thrown her support behind Latisse because she’s seen its benefits. On top of trumpeting her positive experience with Latisse, Hendricks is excited to work with the Make-A-Wish Foundation.
“Latisse is also a brand that contributes to children, and I couldn’t think of a better cause to support than the Make-A-Wish Foundation,” Hendricks said.
Donors who encourage two other people to make a donation will receive a $20 Latisse discount to use on their next purchase.
The first 10,000 people who make a minimum donation will receive a certificate for a free trial of Latisse, which they can bring to a consultation with their cosmetic surgeon and can learn if Latisse is right for them.
, which requires one daily application, extends the growth phase of lashes. For those who experience thin or not enough lashes, Latisse will give their lashes a fuller, more beautiful natural appearance. The transformative effects of Latisse will begin to appear after several weeks and will last as long as Latisse is used.