Allergan, the maker of Latisse and the Make-A-Wish Foundation have partnered with the goal of raising $500,000 with the help of Mad Men actress Christina Hendricks, according to a joint statement. As a bonus, some donors may be eligible for a Latisse discount.
With the full amount raised, the partners hope to grant a wish in every Make-A-Wish chapter in the US. Consumers are encouraged to make donations of at least $20 through the campaign’s website. Through the end of November, Latisse will double all donations up to $250,000.
Christina Hendricks has thrown her support behind Latisse because she’s seen its benefits. On top of trumpeting her positive experience with Latisse, Hendricks is excited to work with the Make-A-Wish Foundation.
“Latisse is also a brand that contributes to children, and I couldn’t think of a better cause to support than the Make-A-Wish Foundation,” Hendricks said.
Donors who encourage two other people to make a donation will receive a $20 Latisse discount to use on their next purchase.
The first 10,000 people who make a minimum donation will receive a certificate for a free trial of Latisse, which they can bring to a consultation with their cosmetic surgeon and can learn if Latisse is right for them.
Latisse, which requires one daily application, extends the growth phase of lashes. For those who experience thin or not enough lashes, Latisse will give their lashes a fuller, more beautiful natural appearance. The transformative effects of Latisse will begin to appear after several weeks and will last as long as Latisse is used.